Design
Role:
Project Manager
Lead Designer
QA
Tools:
Proto.io
Adobe Animate
Adobe Photoshop
Project:
Mobile Application
Branding
Accounts Page:
From the account pages users can define who has access and assign privileges. This was necessary to support agency customers that have multiple clients and want to give access to view reports but not edit campaigns.
DXP is an Omni channel HTML5 publisher. Marketers can quickly create digital experiences that can be published anywhere and measured in real time.
Brands Dashboard:
The purpose of the brand dashboard is to give an overview of all campaign activity. Depending on their account type SMS and mobile ad related KPI's will not be displayed.
Users can create, edit and access individual reports.
Creation:
30+ Nanosite templates were designed to ease creation. They are slices that can be linked together to make an experience. Templates were determined through competitive analysis and marketing trends. I managed a weekly scrum to develop and priority was determined by demand and level of effort.
Creation:
Users can change the look and determine where the user is directed next in the editor. Each nanosite has its own characteristics but share universal properties (background, text color and font).
Advanced Editor:
To meet marketers demands for unique experiences each nanosite's java script and CSS can be edited in the advanced fields.
Publishing:
Nanosites can be published via SMS, Email, Social, iFrame, Push, Mobile Ad or as a microsite. The URL UTM string can be edited as well for source attribution reporting.
Reporting:
Each nanosite has a unique set of events that are tracked. To ease development a simplify learning curve a set of universal events were defined (Views, Clicks and Conversion) that are shared by all nanosites. User starts with high level shared KPI's and progresses down into the details specific to the nanosite.
Integrations:
To improve demand with CRM marketers the ability to pass data to 3rd parties was required. The CRM market was reviewed to determine best fit by share and cost to integrate. Users now have the ability to map activity from DXP to a user in the legacy CRM platform.
Results:
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Has reached over 4.5 million users and adopted by multiple top tier brands.
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Brands to adopt platform are Rich's Foods, Blue Buffalo, Ace Hardware, Us Weekly, O'reilly Auto Parts, Chiquita, Burger King, Pepsi, Merck and Carol's Daughter.